We help businesses grow on WhatsApp — the right way

Our mission

WhatsApp is where your customers already are — over 535 million Indians use it every day, and they open messages at rates no other channel can match. Yet most businesses still struggle to reach them properly. Cheap bulk-sender tools that rotate virtual numbers get blocked within days and put your brand at legal risk, while enterprise tools are too complex and expensive for growing companies. We built MSG99 to close that gap: powerful, affordable, easy-to-use WhatsApp marketing software that keeps your sender safe while you scale.

Who we are

MSG99 is built by a team that understands both technology and the realities of running a business in India. We've seen how a single well-timed WhatsApp campaign can outperform a month of other marketing, and how one banned number can wipe out a brand's hard-won audience overnight. That experience shapes everything we build — a platform that's genuinely powerful, but safe and simple enough for a non-technical team to master in an afternoon.

What we do

MSG99 brings everything you need to reach customers on WhatsApp into one simple tool: bulk WhatsApp messages, group messaging, message templates, image, video, audio and PDF messages, a verified sender with custom business DP, number validation and detailed delivery reports. Instead of complicated software, you get one straightforward platform for bulk WhatsApp messaging — all while keeping your sender protected and your customers happy.

What we stand for

• Compliance first. Opt-in audiences, verified senders and responsible sending practices — never spam or ban-evasion shortcuts that put your brand at risk.
• Deliverability. Verified sender profiles that stay safe and reliably reach the inbox, so your messages actually get read.
• Simplicity. No code required. Import contacts and send bulk campaigns in minutes, not weeks.
• Fair pricing. Simple message credits from just ₹500 — pay per message, credits never expire, no monthly fees.
• Real support. A team that helps you go live within 48 hours and stays with you as you grow.

Who we serve

Thousands of businesses across India trust MSG99 — from D2C and e-commerce brands sending offers and order updates, to schools and coaching institutes managing admissions, clinics confirming appointments, real estate agencies qualifying leads, and restaurants driving repeat orders. Whether you're a solo founder sending your first broadcast or an enterprise running millions of messages, there's a plan and a playbook that fits.

Why businesses choose MSG99

Our customers stay with us because MSG99 delivers results without the risk. You get more features per rupee than most WhatsApp marketing tools in India, delivery you can rely on, and a team that treats your growth as its own. Most importantly, you get peace of mind: a platform built the right way, so you can market on WhatsApp openly and confidently — and never wake up to a banned number.

How we keep your sender safe

Deliverability is the difference between a WhatsApp marketing tool that grows your business and one that gets your number banned. That's why safety is engineered into MSG99 from the ground up. We rely on verified senders rather than throwaway virtual numbers, we work only with opt-in audiences, and we build in automatic opt-out handling so customers can unsubscribe with a single tap. We also guide you on message quality and sending frequency, because responsible sending is what keeps your engagement high and your sender trusted over the long term. The result is a channel you can depend on month after month — not one that disappears the moment you scale.

Our promise to you

When you choose MSG99, you're not just buying software — you're gaining a partner invested in your success. We promise honest advice, transparent pricing with no surprises, and a team that answers when you need help. We promise to keep improving the platform with the features you ask for, and to always put your brand's safety ahead of shortcuts. And we promise to make WhatsApp marketing genuinely simple, so a small team can achieve what used to take a whole department. That commitment is why thousands of Indian businesses trust MSG99 to power their most important customer conversations.

Built for Indian businesses

MSG99 is designed around the realities of doing business in India — from INR-native, GST-compliant pricing to support for Hindi, English and regional languages in your campaigns. We understand the local market: the festivals that drive sales, the payment methods your customers prefer, and the regulations you need to respect. That local focus means MSG99 isn't a generic tool bolted onto the Indian market; it's built for it. Whether you operate in a metro or a small town, MSG99 gives you the same enterprise-grade WhatsApp marketing capabilities that big brands use — at a price a growing business can afford.

We believe the best businesses are built on strong relationships, and today those relationships happen on WhatsApp. Our goal is to make it effortless for every Indian business — no matter its size or technical skill — to build those relationships at scale, safely and affordably. That's the idea MSG99 was founded on, and it guides every decision we make.

Ready to see it for yourself? Book a free demo and we'll help you launch your first WhatsApp campaign.